No, it's been an official movement since the 80s. And it's grown exponentially.

Adobe would like that!

30th Century Tux An Off World Colony

This year (2013) will see the 30th anniversary of the GNU Project, possibly the most well known name in the Free Software world. Free Software is showing no signs of stopping, or even slowing down.

Or the contrary.

Free software has existed in some form as long as there have been programmers. Proprietary software programs, on the other hand, tend to die out after a few years.